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brand activation ideas

7 Creative Brand Activation Ideas That Actually Work in 2026

  Marketing in 2026 is all about memorable experiences. Audiences want more than ads. They want moments that connect. That’s where creative brand activation ideas make a lasting impression. Modern brand activations blend storytelling, sensory design, and hospitality-led engagement to build lasting emotional connections. From pop-up bars to immersive tasting stations, every experience is a chance to showcase your brand’s strengths and increase brand awareness in a way people remember.   1. Branded Cocktail Experiences A cocktail can express a story, mood, and identity all at once. Branded cocktail experiences transform that simple act of sipping into a form of...

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A glass and a bottle of BRIX Spiced Rum

In the Spotlight: BRIX Distillers

BRIX Distillers was born out of a love for rum, and passion to bring rum to new audiences. They have a huge love for discovery, experimentation, appreciation & adventure, and are also our featured Porter's Club spirit for August.  Rum is Rebellious However it doesn't always get the best rep in Australia. BRIX believes it should be loved and adored in respect for the effort and craft that goes into it's production.  They produce a variety of unique rums that can be enjoyed in the bars of Australia and in our own backyards. Along with some fun & interesting small batch releases and collaborations...

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A decorated table fearuring a cake, drinks including Cocktail Porter's Negroni

Winter 2022 Cocktail Trends

Do you stick to your ol' favourite cocktail or like to branch out and try something new each time? Here are some trending cocktails this winter that are on everyone's lips...
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Close up photo of feels X Cocktail Porter Watermelon Cosmo

Who are Feels Botanical?

With the abundance of world-renowned grapes within Australia, the pair began exploring the process of distilling grapes to create alcohol known as “Eau De Vie”, known as “water of life” in France. Creating a superior, velvety mouthfeel and unrivalled quality. Alas, the brand Feels Botanical was born.
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